Improve your daily oral hygiene regimen with the Colgate 360 degree Optic White Platinum Soft Toothbrush. The Colgate 360 Degree Optic White soft manual whitening toothbrush is designed with whitening cups that hold toothpaste to effectively help remove surface stains for a naturally white smile. The unique spiral bristle head design on the Colgate 360 degree Optic White Platinum Soft Toothbrush helps to brighten enamel by polishing and cleaning hard-to-reach areas. This Colgate 360 degree Optic White Platinum Soft Toothbrush also features the unique cheek & tongue cleaner to comfortably remove odor-causing bacteria.